Choosing A Name And Logo 1

How to choose a company name and logo: Connecting the dots of your brand identity

What makes your company stand out?We’re living in a world of phenomenal corporate growth. The age of the internet means that virtually anyone can launch a business online with very little initial investment or experience. As such, new organisations are appearing every day, fighting for their share of the marketplace. In an ideal world, an amazing…

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Successful Brand Names

Successful brand names: What the right name can do for your company’s reputation

The world is full of brands. Some are huge companies like Google and Apple, which seem to have a following from customers around the globe. Other brands belong to smaller businesses, just beginning to make their impact on the world. If you want to succeed in the modern marketplace, you need to discover how you can use branding to your advantage and learn what it takes to become a truly memorable company.

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Brandable Domain Names

Descriptive vs. brandable domain names: Which is the better choice?

Choosing the right domain name for your business means finding a digital address that will direct your customers straight to you and your organisation. The right domain name can help your company to thrive online, while the wrong one could leave you struggling with obscurity. So, how do you choose the right domain name? Start by looking at the difference between descriptive and brandable URLs.

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