Is it time to invest in a brandable domain name?
It takes more than just a great product or service to stand out in today’s competitive marketplace. In a world where consumers want real, lasting relationships with their favourite companies, your organisation needs a soul. In simple terms, you need a brand.
The concept of branding frequently confuses business leaders. It’s easy to assume that a brand can be defined by something simple, like a logo or a colour scheme. However, the truth is that branding is something far more complex. Your brand is how you make your audience feel, the perception they have of your organisation, and your reputation.
Brandable domain names exist at the heart of your branding strategy.
They give your company something unique to hold onto as you begin to build an identity in your niche. They’re brimming with personality and potential, and they’re flexible enough that they don’t restrict you to a specific space. Brandable domain names capture your audience’s attention, give them hints about your organisation, and set you up to become a household name.
So, how do you get one?
Titles like Uber, Lego and Duracell, aren’t easy to find.
Fortunately, Naimeo is here to help you leave the generic domain names behind and find something you can claim instead.
What are brandable domain names?
When people reference a “brandable domain name,” they’re talking about flexible, creative titles.
Brandable domains are inventive monikers that don’t directly describe what your company does. In some cases, they may be evocative, like the word “Apple” which indicates innovation. However, brandable titles don’t tie you down to a specific service or business. They give you the room you need to expand your offerings however you choose instead.
Think about some of the notable brandable domain names you know. You might imagine Xerox, or Kodak, or even Slack. These massively successful companies soared to success with names that were much easier to remember than their generic counterparts.
So, what about keywords?
A lot of organisations assume that a keyword-based domain name will make their company easier to find. After all, SEO is a huge component of success in the modern world. However, although descriptive terms may make it easier for start-ups to explain what they do and gain searchability, they lack imagination. Brandable names tell your audience more about who you are than what you do. Since 63% of customers prefer to buy from purpose-driven companies that share their value, brandability is powerful.
Some of the components that go into brandable domain names include:
- Relevance: Just because a brandable title isn’t descriptive, doesn’t mean it can’t say something about your brand. Certain sounds are more likely to link your organisation to a specific industry. For instance, “Analytico” says “scientific” or “tech” company. While “Delicante” says “food or beverage company.”
- Unique: A brandable domain name differentiates you from your competitors. It doesn’t have to be a completely made-up word, but it does have to be separate from the other titles common in your space.
- Memorable: Because your name is different, it’s usually easier to recall too. Make sure that your chosen title is intriguing in some way. Short words are generally best for memorability, as they stick within the mind easier.
- User-friendly: A domain should always be easy to spell and say. If you want your brandable title to become a household name, then you need to make sure that your customers can quickly repeat it to their friends.
- Universal: A brandable domain name should deliver the same experience and emotions to audiences throughout the world. Choose sounds and letters that drive a similar response wherever you go.
Why choose a brandable domain name?
Finding excellent brandable domain names for sale isn’t easy.
Trying to come up with a creative title on your own is even harder. After all, there’s a lot more to creating a brandable domain name than mashing together keywords with a generator. You can’t just search for terms in a dictionary or write down a bunch of random letters.
Brandable domain names require an in-depth understanding of language, human psychology, and business.
So, if they’re so much hard work, why would you bother with them at all?
Why not choose a term with keywords built into the name that will make it easier for customers to search for you?
Aside from the fact that Google is now penalizing low-quality sites with direct-match domain names, you’ll also face more competition for a descriptive name. Descriptive titles are harder to rank for in the search engines because everyone’s trying to claim the same words. Additionally, it’s impossible to trademark a generic term, which means that you can’t protect your identity.
Alternatively, brandable domain names create an excellent image for your organisation. They won’t automatically tell your audience what you sell or do, but they’ll help you to create an emotional impact for your company. Brandable domain names are:
- Evocative: They speak to your customers on an emotional level, rather than giving them specific pieces of information about what you do. These titles help you to stand out from the crowd.
- Credible: A company named “Widgio” sounds more authoritative than “BestWidgets.com.” Your customers like to see that you’ve put time and effort into creating a meaningful identity for your organisation.
- Easier to promote: Brandable domains reflect the heart and soul of your business – not just the products you sell. On the other hand, using keywords in your title means that you end up competing with hundreds or thousands of other companies.
- Flexible: One of the biggest benefits of brandable domain names is that they grow and adapt with your business. You’re not restricted to a specific niche or service. You can give your organisation all of the scope it needs to branch out into new spaces and products.
- Memorable: Because descriptive domain names have limited emotional impact on your audience, they’re also less significant. On the other hand, names like Google or Uber stick in the mind because they’re unique. Your brandable titles increase your chances of staying top-of-mind with your audience.
Bringing the basics of branding into your name
Every business needs a name that will help them to grow.
The more compelling your title is, the more likely you are to develop a reputation as a leader in your niche. After all, it’s becoming increasingly difficult to stand out in a sea of competitors.
Now that 77% of consumers buy products and services based on brand name, you can’t afford to take your moniker for granted. Even more importantly, since 90% of your consumers make their purchasing decisions subconsciously, you need to ensure your name connects to the right brand. A brand that elicits positive emotional experiences is more likely to encourage sales.
So, how do you bring the basics of branding into your naming process?
1. Keep it simple and unique
One of the biggest mistakes that companies make is choosing a name because it’s similar to something the competition is using. When you know that major players have achieved success with their naming choices, it’s tempting to follow the same trends. However, a title that’s the same as everyone else’s doesn’t inspire or captivate your audience.
A brand-new, insightful title is more likely to pack a punch. However, it’s important to be cautious with your creativity. Don’t get carried away with complicated spellings or long words. Keep your moniker short, memorable and straight to the point. A unique title should still be easy to spell and say if you want your audience to find you. Look at Kodak for instance, it’s quick, simple, and rolls off the tongue. The sound of saying “Kodak” is also quite similar to a camera shutter clicking closed.
2. Keep your customers in mind
When you’re looking for the ideal title, it’s tempting to get caught up in the concepts that you like most. However, remember that you’re not creating a brand that appeals to you. You’re building something to earn the attention of your audience. With that in mind, always approach your naming decisions from a customer’s perspective.
What kind of words and sounds are most likely to resonate with your target audience? How do you want your target audience to feel when they’re saying your name or sharing it with others? Keep your audience front and centre in your naming decisions, and you’ll find it’s easier to choose a title that can stay with you through the ages.
Additionally, remember to consider where your audience will be looking to engage with your company. You’ll need to have the same business name on your website, your email addresses, and your social media pages too. Ensure that you can get the handles you need to create a consistent brand experience.
3. Look at the competition
Finally, remember to analyse the competition before you begin sorting through brandable domain names for sale. There’s nothing wrong with finding out what other businesses in your area are doing. You might even get an idea for the sounds and syllables that are more likely to speak to your target customer. However, once you’ve done your research, remember to choose something completely different from everything else in your chosen market.
The more distinctive your branded domain name is, the easier it will be for customers to automatically think of your company when they need a solution to their problems. While the other brands will all blend under similar titles, you’ll stand out from the crowd. For instance, consider how the name “Slack” for a collaborative company differs from other common names like “Webex Teams,” “Microsoft Teams,” and so on:
Tips for choosing a brandable domain name
Brandable domain names are more than made-up words or random syllables thrown together.
Used correctly, your brandable title can be a compelling aspect of your company’s personality. It’s a unique and meaningful title that’s easy for your audience to remember, and excellent for driving employee loyalty too.
Of course, just like any branding strategy, you’ll need a plan for how to choose the best name. Fortunately, as naming specialists, the team at Naimeo can help. Here are a few tips to help you avoid awkward or clunky names and find a title that allows your startup growth to skyrocket.
1. Consider invented words
Evocative terms can make fantastic brandable domain names. Just look at companies like Innocent smoothies, or Rockstar energy drinks. However, sometimes, the best way to make your title as unique and “brandable” as possible, is to start from scratch. A new, invented word is much easier to trademark and use than any pre-existing term.
Although it may take more work to get your name out there to begin with, and help audiences understand what you do, the right logo and marketing strategy can go a long way. What’s more, when your name does take off, you’ll end up with a title that can make its way into everyday language. Think of how people ask for a “Kleenex” instead of a tissue these days. That’s the power of brandable domain names.
Additionally, remember that a brandable domain name created with an invented word also gives your company more freedom to grow. New terms don’t have any baggage to hold you to a specific industry or niche. Google’s original name “Googol” referred to the millions of search results they could deliver to consumers. However, the same name might not have been as effective when describing the AI, tech, and development giant the company has become today.
2. Don't be too logical
There are a few logical decisions that you’ll need to make when you’re choosing a brandable domain name. For instance, you’ll need to ensure that the title sounds like something your customer would expect to see in your industry. For example “Ambrosio” doesn’t necessarily sound like the name of a bank. However, it could be excellent for a health or food company.
Additionally, it’s always important to consider a .com TLD for your domain. Although there are many other options available, .com is still the one with the best reputation in the digital world. People will expect to find you using a .com suffix.
Saying that it also pays to move beyond the logic too. Thinking outside of the box is how you find names that convey feelings and emotions, rather than facts or features. Look for a name that has an emotional resonance with you and your team, rather than one that obvious states what you do, or what you can sell.
3. Perform the appropriate checks
Whenever you’re looking for brandable domain names, remember that you need a title you can take full ownership of. Brandable titles are much easier to own because you can trademark terms that have never been used before. On the other hand, generic words can’t be trademarked, and other more obvious names are more likely to be owned already.
However, it’s worth doing your due diligence to make sure that your name is available before you purchase it. When you’re browsing for brandable domain names for sale, remember that although they may come with a .com domain, they still may not be trademark-ready in your space. It’s best to check the status of any names you’re considering with the local authorities in your area.
If a name is already owned, but not in use, then you can always consider asking the authorities to hand the rights to that title over to you instead.
Finding brandable domain names for sale
Generic names are incredibly common in today’s world.
There are endless organisations out there with names like “BestHost” or “PerfectNamingCompany.” Though it’s true that descriptive terms have their benefits when it comes to attracting initial customers in the search engines, they lack the soul of amazing names.
Brandable domain names are creative, compelling, and designed to capture the hearts and minds of your audience. They make sure that your customers won’t just find you online, they’ll also remember who you are and what you stand for.
Just look at Durex.com, for instance – one of the most famous and successful companies in the world. The Durex brand is owned by a larger organisation called SSL international. If they had named their sub-brand, “SSL condoms,” they might not have garnered as much attention. However, Durex delivers ideas of durability, reliability, and excellence. All of those things are exactly what you’re looking for when you’re on the hunt for birth control.
So, if you believe our argument that brandable domain names are the best, how do you find one?
There are millions of companies out there just like you, trying to find the ideal name. Many of them rely on expensive and time-consuming brainstorming sessions, which usually lead to generic and keyword-based titles. Other organisations turn to name generators in the hope that mashing different terms together will give them a title that’s more memorable.
However, if you want a truly incredible and brandable domain name, you might need the help of a specialist.
Brandable domain name have the power to transform your company into a household name. They can make you the next Google, or Evian. These titles don’t just tell your customers what you do or sell; they also give you a foundation on which you can build emotional, loyalty-infused relationships with your audience. They have value that’s difficult to describe.
The power of brandable domain names also makes them incredibly difficult to create on your own. You’d need an in-depth knowledge of everything from naming psychology, to language management. It takes a specialist to determine that letters like T and K are more likely to convey strength and speed than letters like B and M.
At Naimeo, we built our company to simplify the naming process that most organisations struggle with. Rather than wasting time and money on brainstorming sessions that lead nowhere, we allow you to tap into the benefits of a specialist naming agency instead.
There’s no hard work to worry about. All you need to do is visit our website and click on the section that appeals to you according to naming style or industry. From there, you can choose a title that speaks to both your business leaders, and your potential customers, and have your own .com domain in a matter of days.
Making your mark with a brandable domain
Certain studies suggest that up to 90% of all startups fail.
Usually, it’s not a lack of commitment or focus that brings these companies to their knees. One of the biggest threats that any business faces is obscurity. Fail to capture the attention of your customers, and your brand will never lift itself up off the ground.
Brandable domain names are how you can position your startup as a competitor in your chosen niche. With the right title, you can show your audience that you’re creative, credible, and trustworthy. That means that you don’t just gain one-off consumers, you gain loyal customers ready to become brand advocates.
The straightforward process offered by Naimeo will ensure that you can find brandable domains for sale in a matter of minutes. From there, you’ll have everything you need to build a memorable identity for your organisation.
Give your company the best start in life, with a name you can truly own.