In the past, companies had no trouble earning recognition with names that were 2 or 3 words long. Entrepreneurs believed that the more they could tell people about their organisation in their name, the easier it would be to attract customers. However, in today’s fast-paced digital world, minimalist names are often more compelling and memorable than their lengthy counterparts.
It’s much easier to say you have a job interview with IBM than with the International Business Machines company. What’s more, telling someone you got a fabulous new pair of shoes from Nike rolls off the tongue better than “Blue Ribbon Sports.”
If you can convey the value in your business with a single word, you increase your chances of a building a brand with excellent recognition and memorability.
According to The Guardian, the right name generates unique business opportunities, by providing organisations with an impressive and catchy identity. Unfortunately, the wrong name can also mar your chances of success, harming your reputation before you’ve had a chance to find your place in your industry. It’s no wonder that leading brands spend anywhere up to $75,000 on an effective title.
Choosing cool one word names is challenging. Not only do you need to know a great deal about language and human psychology to pick the perfect name, but you also need to define the word “cool” too. After all, a “cool” name in the technology sector might have completely different qualities to one in the marketing industry.
To overcome the challenge of creating cool one word business names, it’s best to start with a few basic concepts. For instance, it’s easy to agree that the right name should be something that stands out from the competition, and attracts the attention of your audience. Other characteristics of “cool” one word names include:
An appealing business name elevates your brand identity with intrigue and whimsy. Sometimes, this might mean choosing a name that’s a play on words. For instance, Lego is a combination of the words “Leg Godt” in Danish, translating to “play well.” Choosing a name with meaning and background draws your audience in and helps them to understand your purpose.
Speaking of names with meaning, many cool one word business names drive emotional connection via evocative, rather than descriptive terms. For instance, a Greek restaurant named “Food” won’t mean much to your audience, but one named “Ambrosia,” creates a unique and emotional experience. For example, Verizon is a combination of the words “horizon” and “veritas” (the Latin word for truth). The one word name tells you what you need to know about the company’s values, without being obvious.
When you’re launching a new business, it can be tempting to mimic your rivals. After all, they must know what they’re doing. However, the worst thing you can do is blend in with the crowd. Think of the people you would have described as “cool” at school. The chances are they were the kids who weren’t afraid to stand out. Rather than just doing what other people doing, look for a way to convey your essence in your title. For instance, the tech company “Codal” chose a name that combined the words “Code” and “Portal” to express meaning and capture customer attention.
Often, cool one word business names have an impact on us because they cause us to think differently about something, or visualise a concept. These titles are clever. They know how to tap into human psychology to encourage specific responses from customers. For instance, there’s a lot of research out there about the emotional impact of specific word categories. For example, the term “email” often makes people feel stressed. On the other hand, fruit-related names are calming.
Choosing cool one word names isn’t just about finding a specific keyword with a particular meaning. Instead, the best business names come from an understanding of human behaviour.
At this point, you know that cool business names should be smart, meaningful, unique and engaging. However, why do they need to be short too? Wouldn’t you have more opportunities to get your message across with a brand name that’s two or three words long?
While some companies still thrive on names featuring multiple words, like “USA Today” and “Coca-Cola,” the truth is that the shorter your business name can be, the better. In a world where human attention span is shrinking, people simply won’t remember your business if your name is too long. Obscure, lengthy terms leave us grasping at straws when we’re trying to remember what to type into Google. Imagine if Twitter was called the “Microblogging Social Network” instead.
People prefer brief terms that stick in their mind. Having to continually remind people of your name and how to spell it is just a barrier to your business. That’s why cool one word names are growing increasingly popular. Here are some of the reasons why you should always stick to a single word:
- Cool one word business names are memorable: What good is a fantastic business name if no-one can remember it? Word of mouth marketing continues to be the best form of advertising. If your clients can’t recall your whole name, or they struggle to pronounce it, how can they advocate for your company? Diversify and simplify when you choose a title, and you’ll see the benefits. Look at Tesla – the name conveys science, innovation, and transformation in just two syllables.
- One word names are flexible: As well as being memorable, cool one word names also have flexibility. For instance, the founder of Smirk chose his name because it was brief and easy to use in the company’s internal language. The business has “Smirkers” instead of employees, and “Smirkstorm” sessions. One-word names can even become verbs. For instance, “Just Skype me,” or “Google it.” The same “verbing” strategy wouldn’t work with a multi-word name.
- A single-word name is excellent for your visual identity: Many companies use word marks to identify their brand. These days, it’s rare to find a logo that’s just a graphic. Businesses generally use their name in some part of their image. It’s much harder to do that, however, when your name is long. A shorter business name fits more seamlessly into a logo. It also means that your brand mark will continue to work well on smaller screens in today’s mobile world.
Just remember that picking cool one word business names doesn’t just mean choosing a word at random. Nor does it mean that you should select an “obvious” word. Calling your computer company “PC” wouldn’t work, because it would be impossible to trademark the term. Naming your business after a single product that you sell might work at first, but also restricts your ability to evolve and grow into new niches in the future. A cool one word name is an excellent investment. However, like any business name, it’s not always easy to choose the right moniker.
An amazing business name isn’t just something that looks great on your business card.
Meaningful brand names aren’t guaranteed to be successful just because you like them. You need to make sure that there’s something in your title that can help your organisation to grow. Choosing cool one word business names means going beyond giving your audience a convenient way to identify your brand.
Here are some tips for how you can choose a title with style.
Ultimately, it doesn’t matter if everyone on your team hates your business name – as long as your customers think it’s cool. Stepping into the shoes of your target audience is an excellent way to choose a title that will resonate with your audience. While looking at user personas, ask yourself:
- What does this name make me feel? Does the title you choose conjure up pleasant feelings and memories? A word like Xeoxolite creates a very different feeling to the word “Mushums.” How do you want your audience to relate to your brand?
- Is the name easy to spell and remember? One of the biggest advantages of cool one word names is that they’re memorable. However, a single-word title loses its simplicity when it’s 12 letters long.
- Does this name make sense? Does the moniker have an automatic connection with the industry you’re in? A name like Datologic seems ideally suited to the tech world, but it wouldn’t work for a baking company.
If you’re lucky enough to find cool one word business names that are perfect for your brand, then you’ll want to hold onto them for as long as possible. While the products and services your company sells might change, your title should stick with you. With that in mind, it’s worth avoiding any name that might have baggage.
While it’s tempting to simply misspell a word that your customers are familiar with, this could hold you back in the long term. For instance, a luggage company named “Bagage” might sound great at first – but what if you decide to sell other products like clothes and travel accessories too?
When choosing a name, look for something that represents the potential of your company, not what you do right now. The perfect cool one word names resonate with the spirit of your business throughout its life.
If you’re struggling to think of a single word name that hasn’t already been trademarked, you might think that the best option is to take two terms and mash them together. That way, you get a one-word name, and you make sure that you’re saying something valuable about your business. Unfortunately, while there are some “merged” business names out there that sound good, they often require the expertise of a naming specialist.
The majority of companies that try to combine words into a single term end up with a train wreck – not a title that they want to hold onto for years to come. Combining the words “Serenity” and “Spa” into “SeriniSpa” might be easier than coming up with a new word from scratch. However, it also means that you end up with a relatively cliché name. These titles look and sound awkward from day one.
Finally, after you’ve given up on the brainstorming sessions and turned to a specialist for help, you may think that you’ve found the ultimate title. It’s quick, it’s snappy, and it tells your audience everything they need to know about you in a single word. However, before you go out and hit the “buy” button on that title, or start applying for your trademark, make sure that you test your moniker first.
Grab a few members of your team and ask them to describe what your name makes them feel and think when they hear it out loud. Check to see what your name looks like when it’s written down and whether it looks good next to a .com domain. Most importantly, make sure that your people can remember your name and what it stands for over a few days.
Taking the time to give your name a test run is an excellent way to make sure that you’re making the right investment. It’s easy for a business leader to lose track of their goals when building a brand – particularly when they’ve been searching for the proper name for a while. A little bit of outside input can be all it takes to keep you on track.
You know what cool one word names look like, and you even know what kind of rules you need to follow when you’re choosing your moniker. Now we come to the tricky part – finding the right title.
Unfortunately, tracking down the ultimate business name is rarely as easy as just opening a dictionary at a random page and choosing a word. What’s more, you’ll have a tough time finding a single-word business name with a name generator online. Most digital tools provide suggestions by combining numerous keywords. Unfortunately, robots don’t quite have the creative scope of humans just yet.
That means that you’re left with two options. The first thing you can do is spend hours, days or weeks in brainstorming sessions with your team. Unfortunately, that often leads to frustration when you find out that almost every word you can think of has already been taken. The other solution is to go back to running your business and leave the naming to the experts.
At Naimeo, we specialise in creating unique, engaging and inspiring business names. Most of the titles that we offer are one word names for businesses. Whatever style or type of name you’re looking for, you can find it with Naimeo. When we create cool one word business names, we focus on:
When you’re choosing a one-word name for your company, it’s often tempting to pick a term that you and your audience are familiar with. Unfortunately, words have different connotations depending on where you are in the world, and what kind of customer you serve. For instance, the word “Mist” in Germany is a slang term for manure.
Instead of taking risks with pre-established words, Naimeo creates business names from scratch, using evocative sounds and language. This means that you can allude to specific meanings with your name, without taking unnecessary risks. For instance, Panera comes from the words for “Bread” and “Age” in Spanish, but together, they create a title that’s entirely new.
A business name doesn’t have to explain precisely what you do to be compelling. Many cool one word business names thrive because they create positive feelings in their audiences. For instance, the online marketplace “Amazon” was originally going to be called Cadabra – according to Jeff Bezos. However, the company’s lawyer at the time suggested that the word sounded too similar to “Cadaver.”
When we choose one word names to sell to our clients, we make sure that they only create positive feelings in your customer. That means staying away from any dangerous associations or tricky words.
As we’ve mentioned previously in this article, cool one word names are great because it’s easier to remember a single word than a group of terms. However, it’s easy to damage the memorability of your moniker by choosing something that’s too long and complex. That’s why we avoid names that would be far too difficult for your audience to track down on their own.
Many of the world’s biggest companies have begun adapting their names to make them as memorable and simple as possible. For instance, “AsSeenOnScreen” became ASOS. With a title from Naimeo, you won’t have to worry about reducing your name. We keep most of our names short, sweet and simple.
Finally, when our experienced team of naming experts starts searching for cool names to list on our website, we always prize “brandability.” That doesn’t just mean making sure that each of our titles come with an available .com domain and a logo suggestion by the way. It also means that we choose words with real emotional impact. These are the terms that will speak to your audience, and take on their own, dynamic meaning over time.
With our simple and short company names, you might even find that your new business name starts to benefit from qualities like being “verbified” the more your audience uses it. For instance, people don’t just say “send me the money on PayPal” anymore, they say “PayPal me.” We choose names with exceptional potential so that you can build your business and your future around them.
Most business owners know that if they want to get ahead in today’s competitive landscape, they need a memorable brand. Usually, that starts with choosing a name that your audience and your employees can get behind. Once you’ve got your title in place, you can begin to build the rest of your identity around it, selecting a meaningful logo, an engaging company voice and more.
Unfortunately, choosing a great brand name is often easier said than done. If you want to track down cool one word business names, you’ll need a lot of time and expertise. Finding a title today means knowing how to filter through all the trademarked and taken terms, to discover something unique.
Here at Naimeo, we use a combination of consumer psychology, creative knowledge, and technical expertise to create titles that appeal to almost any industry. You can browse through our selection of brand names by style or sector and find the identity you’ve been hunting for within a couple of clicks.
As the competition for one word names continues to heat up, don’t lose your head. Chill out and hand the stress over to the team here at Naimeo. We’ll make sure that you get the cool business name you need.
To get ahead, get a great name. From Naimeo.