What makes your company stand out?We’re living in a world of phenomenal corporate growth. The age of the internet means that virtually anyone can launch a business online with very little initial investment or experience. As such, new organisations are appearing every day, fighting for their share of the marketplace. In an ideal world, an amazing…
Congratulations! You’ve come up with the perfect idea for your new business.You’re not just starting any old business, you’re creating something truly special – your very own startup. A startup is a company that’s all about scalability, rapid growth, and agility. These businesses need to be highly adaptive and capable of expanding all around the…
Think it might be time for a fresh start for your business?Changing your business name isn’t something any brand should take lightly. Just like naming your business in the first place, changing a business name is a delicate process that requires careful consideration and planning. In an ideal world, you’d automatically choose the right title…
Starting a new company has always been a complicated process.You need to come up with a fantastic product idea, track down your target audience, and even think about the kind of brand that you want to build. By the time they’re finished dealing with things like packaging decisions and logo design, a lot of business…
Around 77% of customers make their purchasing decisions based exclusively on a company’s name.It’s statistics like those that fill business leaders with a sense of panic when it comes to choosing the ultimate moniker for their company. After all, it’s easy for entrepreneurs to assume that the right title will suddenly come to them in…
Are you struggling with creating a business name? You’re not alone.After all, the right name can make or break your chances of success in today’s business world. Choose wisely, and you have a moniker that will traverse the globe, giving you endless opportunities to attract new customers, build a reputation for your brand, and expand…
Think naming a child is stressful? Try naming a business. Alright, so naming your new child is probably a bit more important than picking a name for your company. However, most entrepreneurs think of their business as more than just a source of income. If you’re launching a new venture, then that brand is your…
When people hear your business name, what do they think? Is your title something that inspires joy, motivation, or excitement? Do you convey the professionalism of your brand with a carefully-chosen combination of letters and sounds? Can your brand name instantly initiate an emotional response in your customer? Or does your audience just think: “Wow,…
The world is full of brands. Some are huge companies like Google and Apple, which seem to have a following from customers around the globe. Other brands belong to smaller businesses, just beginning to make their impact on the world. If you want to succeed in the modern marketplace, you need to discover how you can use branding to your advantage and learn what it takes to become a truly memorable company.
Choosing the right domain name for your business means finding a digital address that will direct your customers straight to you and your organisation. The right domain name can help your company to thrive online, while the wrong one could leave you struggling with obscurity. So, how do you choose the right domain name? Start by looking at the difference between descriptive and brandable URLs.