Or does your audience just think: “Wow, what a mouthful.”?
An incredible company name needs to be both meaningful and concise. While you need to share a special insight into your organisation and what it stands for, your name can’t be a lengthy descriptor, or you risk losing your customer’s attention.
One word names for business are some of the quickest and simplest ways to have a lasting impact on your target audience, without leaving them tongue-tied. The natural power of great one word business names is why Brad’s Drink became Pepsi, and Anderson Consulting evolved to become Accenture in 2001.
So, how do you choose powerful one word names for your company?
Let’s find out!
Most entrepreneurs have plenty of challenges to consider when they launch their business.
When you’re first getting started, you’ll have details like marketing, packaging and more to think about. However, it’s important not to get so caught up in the “extra” details of running your company, that you forget to devote enough time to the fundamental descriptors in your organisation.
The right title makes all the difference when guiding your venture towards success. After all, your name is essential to your brand positioning. It dictates how customers will think and feel about your company from day one.
Because names are so important in affecting the way that people think about your business, many companies assume that the need to go “descriptive” with their titles. This often leads to using multiple words in a name like “Ben’s Computer Store” or “Best Auto Repairs.” However, a name doesn’t have to be lengthy or descriptive to be effective.
Choose the right one word brand names, and you’ve got a quick and simple way to position your offering in the mind of your prospects. According to standard advice from experts all around the world, the key to success is to keep things short and simple. Just look at all the companies on the market today that rely on one word names to brand their company. You’ve got Nike, Virgin, Apple, Google, Orange, Uber, and more.
Although these titles don’t describe everything that the business does, they’re enough to hint at what you can expect from the company. For instance, Nike links back to the Goddess of Victory, which indicates a business dedicated to athletic success. Uber indicates a modern and forward-thinking company with its eye on innovation.
Using strong one word business names allows organisations to get out of the habit of “over-explaining” their companies. Rather than trying to describe the complex nature of your company in a handful of combined words, you refine your entire business essence down into a single word. It’s about delivering a quick strike of information and meaning.
reat one word business names aren’t easy to come by.
One of the reasons that entrepreneurs frequently turn to descriptive terms instead of using creative names is that it’s easy to just describe what your business does. If you’re struggling to find a name for a company that sells cupcakes run by Moira than Moira’s Cupcakes is an obvious choice.
However, getting the necessary spark of inspiration to come up with something like “Scrumable” or “Munchcakes” isn’t as straightforward.
Experts like Naimeo can help to take some of the pressure off your shoulders by giving you a variety of pre-vetted creative titles to choose from. However, even then, you’re going to need some guidelines to help you choose the right one word name for your organisation.
For instance, your name should always be:
- Informative: An informative name doesn’t have to be a descriptive one. You don’t have to call yourself “The Cautious Moving Company” to give people an insight into your brand. Something like Vigilvans could have the same effect by drawing attention to the word “Vigilance,” which describes attention to detail and caution.
- Intriguing: As well as giving customers an insight into your business, your title also needs to capture audience attention. A creative name often does this automatically. We’re so used to seeing the same words wherever we go that our brain takes notice when we see something different. Consider how Google and Twitter are such memorable names. The ideal one word brand names will get your audience thinking, without making it difficult for them to see what you stand for.
- Short: According to Company House, the average length of a name in the UK is around 15 characters. As an average, we think that’s way too long. Instead, if you want to stand out from the crowd, look for a way to keep the name as short as possible. This will give you a simple and snappy descriptor for your brand that’s far easier for your audience to remember. Try to stick to 8 characters or less.
- Easy to use: A short name is much easier to use than a lengthy one. However, there’s more than just length to consider if you want your title to roll-off the tongue of your intended audience. Make sure that your title is easy to pronounce and spell too. This will boost your chances of taking advantage of things like word-of-mouth marketing in the long-term.
- Legally sound: Finally, remember to ensure that your name is available and open for use. It’s becoming increasingly difficult to find one word business name ideas that haven’t already been snapped up by other brands. That’s why it’s so helpful to do your research on a site like Naimeo, where you know that all available titles are unique.
If you decide that one word business names are the right option for your company, then you’ll need to think carefully about the kind of name that’s going to work best for your organisation. Often, this means conducting an audit of your brand identity, so you know exactly what kind of company you’re trying to describe. For instance, ask yourself:
- What does your company sell?
- What makes you special?
- Who is your target audience?
- What kind of words describes your business?
- What sort of values drives your company?
Even if you’re planning on using a professional to help you choose popular brand names, it helps to go into the process with a list of adjectives that you’d use to describe your organisation. This will help to prevent you from going off-track and choosing a title that doesn’t match the personality and essence of your brand.
With Naimeo choosing one word brand names is a lot easier than it used to be. You don’t have to commit to lengthy and complicated brainstorming sessions. Instead, you can simply select a group of your favourite names from lists that have been curated for you.
This often means that the toughest part about finding a fantastic title is narrowing down your choices. With your list of possible brand names in mind, get rid of anything that:
- Has more than 9 characters maximum (often, that’s too long for a one word name).
- Doesn’t convey the kind of connotations you want people to have with your brand.
- Looks too similar to something used by your competitors.
- Doesn’t resonate with the language of your chosen audience.
- Feels too restrictive (i.e., focuses on a specific industry or location).
All amazing business titles need to tell a story. They inform your audience about the underlying elements that drive your company and inspire your decisions. That’s why it’s so important to choose a meaningful name. However, business names don’t have to be complicated to be significant. Instead, they just need to give your audience a hint about your background in a concise way.
When you’re browsing through your list of possible names, ask yourself what they say about your organisation, and how they can link back to your underlying brand story. For instance, consider “Google.” The leading search engine brand used to be known as BackRub before they came up with a more relevant, data-focused term for their title.
While the word “BackRub” doesn’t give you any information about a search engine or technology brand, the word Google instantly conveys a sense of both fun and scientific professionalism. Google comes from the word Googol, which is a measurement of quantity. Since Google delivers millions of search results for every query typed into its software, a name like that makes a lot of sense.
Tell your story, but don’t get too bogged down in a complicated narrative.
Here at Naimeo, we know how difficult it can be to select the ideal name. Things get particularly tricky when you’re restricting yourself to just one word to describe your entire business. After all, most companies seem so complicated that just a single word doesn’t seem like nearly enough.
The good news is that if you get your one word business names right, you’ll be able to benefit from a range of fantastic advantages aside from better memorability and easier word-of-mouth sharing. As well as being simple, concise, and easy to repeat, one word names also:
Often, with a one word business name, you won’t be able to rely on descriptive terms for your title. This means that you can’t use product names or geographical adjectives in your title that might restrict you from selling in a specific environment.
Switching LA Computers to “Computal” means that if your company evolves to the point where you’re suddenly able to ship items around the world, you won’t have to rebrand your entire organisation. A one word name forces you to be creative early on, so you’re not restricting the growth or potential of your business.
There are countless ventures out there that have named themselves by saying that they’re the best at something. Look for “Best” anything online, and you’re sure to find some kind of business that adds this adjective to their name. That means that you need to get a bit more creative if you want to stand out in your chosen industry.
Brilliant one word business names are often creative titles and names made from scratch. This means that there’s nothing else like them in the world. Many one word titles will push you to think carefully about the ways that you can use the English language to convey meaning to your audience. For instance, Kodak chose its name because the founder loved the letter K. However, the title also happens to sound similar to a camera shutter clicking.
Getting creative with your business names by combining different words or experimenting with linguistics is a great way to make sure that you instantly differentiate your brand. Now that the world is swarming with competing companies, it pays to take every opportunity you can to stand out.
Brand names aren’t just valuable for describing your company or separating you from your competitors. They’re also there to help you build a tribe for your organisation. When people fall in love with your company over time, they’ll start to seek out your name like a badge of honour. Think about how Apple customers wait hours (even days) in line for a new phone or spend thousands on technology just so that they can be part of the “Apple” club.
It’s hard to build a dedicated community around a name with no heart or soul in it. While descriptive and lengthy names might tell your audience more about the nature of your business, they won’t have the emotional resonance you need to make an impact on today’s experience-driven audience. Alternatively, a brilliant one word name will keep customers talking about your organisation for years to come.
As we always tell our clients here at Naimeo, your name is one of the most valuable assets you’ll ever have. It makes sense to invest with care.
Ultimately, there’s no one-size-fits-all guide to choosing the perfect one word names for a business.
Even after years of working with countless companies to help them choose their ideal name, the team here at Naimeo hasn’t been able to find a strategy that works for everyone. That’s why we offer so many different styles and types of name. Because every company is unique, and each brand needs to speak to their audience differently.
To increase your chances of success, the best thing you can do is stop wasting time on headache-inducing brainstorming sessions and get some professional assistance. Picking names with Naimeo will give you the peace of mind that comes with knowing that you have a carefully-vetted range of titles to choose from, complete with placeholder logos and a .com domain.
This takes some of the stress off your shoulders so you can concentrate on choosing the name that best reflects the attributes that you want to share with your target customer.
We keep our names short, simple, and to the point. Most of the titles that we have online today are one word names. This means that you can rest assured that you’re getting a name that’s highly brandable and easy to remember. We also strive to use the most reliable linguistic strategies to deliver titles that have a unique emotional impact on your audience.
Once you have a handful of names to consider from Naimeo, narrow down your options with the Smile and Scratch methods.
To ensure your name is sticky and unforgettable, make sure it’s:
- Suggestive: Choose a name that says something important about your brand.
- Memorable: Pick a name that’s rooted in the familiar (existing words), easy to spell, and easy to say.
- Imagery: Make sure that the title is visually evocative, as this helps with memory.
- Legs or longevity: Make sure that the name can evolve with your business because it’s not held back by any themes or specific restrictions.
- Emotional: Choose a name that’s going to move people to feel a certain way.
To avoid a name that won’t work for your brand, make sure it isn’t:
- Spelling challenged: Looks like a typo or isn’t spelled like it sounds.
- Copycatting another brand: Too similar to what already exists.
- Restrictive: Limits future growth by referencing to a niche or location.
- Annoying: Sounds too forced or upsets your customers.
- Tame: Feels flat, undescriptive, or uninspired.
- Complicated: Your name shouldn’t go over your customer’s head.
- Hard to pronounce: It’s not apparent how to say your name.
Coming up with the right one word business name isn’t easy. Trust us; we do it all of the time.
However, just because it’s more challenging to find the ideal concise title for your company, doesn’t mean you shouldn’t put in the effort. A quick and simple business name that rolls-off the tongue in a couple of syllables will help you to create a memorable brand.
In a world where it’s all too easy for businesses to get carried away with descriptors and adjectives in their names, you can make your organisation stand out by choosing something that gets straight to the point.
If you need help choosing your one word brand names, you can find plenty of great options to choose from on naimeo.com today. Remember, all of our titles come with a desirable .com domain too!
Q: How do I come up with a name for my business?
A: Think about the kind of impact you want to have with your title. Are you looking for something quirky, sophisticated, or friendly? Choosing adjectives to guide you when you’re picking a name that resonates with your brand identity is a great way to make sure that you don’t veer off track and choose something that isn’t relevant.
Q: How do I create a unique business name?
A: Creating a unique business name is very difficult. First, you’ll need to conduct plenty of market research to find out what kind of names have already been taken by your competitors. You’ll also need to think about what you do differently as a brand, and how you can convey that with the kind of title that you choose. Picking a name through Naimeo can save you a lot of time and effort when it comes to brainstorming options.
Q: How do you brainstorm a company name?
A: Brainstorming a company name takes a lot of time and focus. You’ll need to find something that’s memorable, easy to pronounce, and effortlessly aligned with your business. Often, to start brainstorming, it helps to:
- Write a list of all the adjectives that you associate with your brand.
- Highlight any fundamental values that are important to your business.
- Consider mixing up existing words or combining two words.
Avoid getting too many people involved in your brainstorming session, as this can lead to something called “decision by committee.” This makes it harder to choose a name that’s right for you, as it means that you’ll end up trying to please everyone in your group.
To get ahead. Get a great name. From Naimeo.