Author Archives: Rebekah Carter

The human touch: Why you shouldn’t use a business name generator

When you’ve already spent days, weeks or months trying to find the perfect name for your company, a business name generator can begin to look like a good option. After all, all you need to do is enter a couple of keywords and hey presto – you get a bunch of naming ideas. Unfortunately, most of the time, the titles suggested by robotic generators will never be the ones that capture the hearts and minds of your target audience. Here’s why naming is still a task that belongs to humans…

How to find good company names (and avoid brand-busting mistakes)

Whether you’re launching a business for the first time, or you’ve decided it’s time for a rebrand, your name will be one of the most critical assets in your arsenal. Good company names are the foundation of a business’s success in today’s highly competitive world. They decide whether you’re going to earn your audience’s attention, or simply blend into the background. So, how do you identify a good name? More importantly, how can you prevent yourself from investing in a bad one? Naimeo is here to help…

Motivational monikers: The power of positive company names

The right business name doesn’t just describe your organisation and what it does. It also has the power to create relationships between you and your customers. With a name that evokes the right emotional responses, you can improve your chances of your clients associating you with good feelings and ideas. The question is, how do you come up with positive company names? We’re here to tell you everything you need to know to feel positive about your title.